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Designed by Paul Renner in 1927, Futura has become one of the most widely used typefaces the world has ever seen. A sans serif that takes its form from simple geometric shapes, Futura -- the future -- is a true design innovaiton. Starting from its origins in the New Frankfurt Project, and following its journey firther afield to Berlin, Prague, Paris, New York -- and even the moon -- this book tells the story of how Futura went from representing radicalism in design to dependability. Includes essays by renowned design writers including Steven Heller, Erik Spiekermann and Christopher Burke. This is an examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. Charting its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.

Type and type-founding. --- Design --- Renner, Paul, --- Graphic arts --- typography --- typefaces [type forms] --- Publishers. Printers --- Futura --- Lettertypes --- Grafische vormgeving ; typografie ; reclame ; Bauhaus --- Rand, Paul 1914-1996 (°New York, Verenigde Staten) --- Neurath, Otto 1882-1945 (°Wenen, Oostenrijk) --- Typografie ; 20ste eeuw ; Jan Tschichold --- Typografie ; lettertypes ; Futura --- Typografie ; 20ste eeuw --- 766:655.24 --- Gebruiksgrafiek ; typografie ; lettertypes --- 766.22.037 --- Grafische industrie en ontwerp ; schrift ; typografie ; 1900 - 1950